We conducted a one-hour conversation with Luke Good, a tailor at Levi’s, to gain insight into the daily practices and workflow of the tailors, as well as their interactions with customers.

From Insights to Ideas

We kicked off with “Sketchin Sessions” to quickly translate our research into concepts, using rough wireframes to explore early ideas and get alignment across the team.

Testing in Motion, Launching Globally

As concepts evolved, we conducted a movement study to validate interactions in physical space. The final app launched in seven Levi’s flagship stores worldwide—starting in Shanghai.

Motion Study

Final Product