Reinventing the Beauty Experience
MAC Cosmetics turned to our team to help transform their in-store experience into a modern, omnichannel journey. Launching a concept store in Queens, NY, MAC set out to test innovations that merge physical retail with cutting-edge digital interaction.
MAC Cosmetics turned to our team to help transform their in-store experience into a modern, omnichannel journey. Launching a concept store in Queens, NY, MAC set out to test innovations that merge physical retail with cutting-edge digital interaction.
Connected, Personalized, and Effortless
From check-in with MAC Pass to interactive stations for Lips, Eyes, and Face, customers enjoy a seamless, personalized journey. Preferences, selfies, and favorite products follow them across stations—bridging digital exploration with real-world try-ons.
Smart Tech Meets Beauty Play
Innovations like Virtual Try-On and Tap & Try use AR and RFID to instantly bring products to life. Simply pick up a lipstick to see it applied in real time or explore eye looks with just a glance—making every interaction intuitive, fun, and unforgettable.
Within the first month, engagement jumped by over 200%. MAC Pass became a customer favorite, empowering artists to serve smarter. Backed by Microsoft Azure and praised by Satya Nadella, this experience sets a new benchmark for beauty retail.