We created a QR-powered attractor loop that launched an AR experience directly on customers’ phones—no app required. Using object detection, the system recognized showroom products and unlocked interactive overlays with feature highlights, 3D animations, and personalized lifestyle insights in real time.

The AR journey was rolled out in select high-end appliance stores, fully integrated with Samsung’s brand aesthetic. Visually striking QR codes invited interaction, while intuitive, app-free navigation made access effortless. Shoppers explored appliances dynamically, sparking curiosity and deeper engagement.